Outdoor Sports Group Branding

This was a simple design exercise to create a Facebook banner for a new Outdoor Sports LGBT group based in Cork, Ireland.

The brief specified that the  branding should include some subtle reference to the rainbow flag colours and some reference to Cork if possible. The final design dropped any Corkonian reference and focused solely on the group’s outdoor and lgbt focus:

Two of the discarded proposals (below) bore a strong reference to the Cork GAA colours (red & white) but these were both discarded as the branding was trying to do too much and felt cluttered in layout and message.


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